Social Media Marketing

2021

While working at Postmedia, I specialized in creating ads specifically for Facebook & Instagram. As part of the digital creative team, I was responsible for designing static images, carousels, and videos formatted for feeds, stories, and reels. I wrote copy, generated mockups, and ensured content met the rules and regulations set by Meta. I worked with over 400+ clients located across Canada. The following ads are a select few I produced.

Customer: Suzuki Canada / Format: Video / Size: 1080x1080 px (1:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Stories

My passion for cars was apparent when I chose to design ads for our automotive customers any time they appeared in the queue. Looking back, I think I enjoyed the simplicity of reformatting the supplied artwork to be suitable for social media.

Customer: Parkway Nissan of Stoney Creek / Format: Static Image / Size: 1200x628 px (1.91:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Stories

Customer: Parkway Nissan of Stoney Creek / Format: Video / Size: 1080x1080 px (1:1) / Placement: Facebook Newsfeed

Customer: Kanata Honda / Format: Static Image (x3) / Size: 1200x628 px (1.91:1) + 1080x1080 px (1:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Instagram Newsfeed + Stories (both)

Customer: Kanata Honda / Format: Video / Size: 1080x1080 px (1:1) / Placement: Facebook Newsfeed

Honourable Mentions