The Project
Frontline continues to grow and expand their reach across North America, building new relationships in the wide format industry. A corporate profile was created to communicate who they are, what they do, and the benefits of a partnership; an invaluable sales tool to win over new distribution partners.
The Process
All creative projects begin with a discussion with stakeholders. I hold a "brainstorm" session to understand the purpose of the project as well as the intended target audience. We discuss what absolutely must be included or communicated, and what details are perhaps not so important. My goal at this stage is to assign the project a purpose and determine it's audience. Those elements help in decision making when writing copy, choosing imagery, and designing layout. Ideally, the document will tell a story from start to finish making the information easy to absorb and understand.
Page size: 8.5"W x 5.5"H
Page count: 20
Application: Digital and Print
Page count: 20
Application: Digital and Print
Created with Adobe (Assembled in InDesign, photo adjustments in Photoshop, icons created with Illustrator).