Digital Billboards

In addition to the work I did for social media (while at Postmedia), there was the occasional request for digital billboards that Postmedia owned in London, ON. Using the same materials from marketing campaigns determined by Arby's head office, I would reformat the designs to fit the billboard size and add custom details specific to the Arby's Wellington location. Similar to most digital media, you have mere seconds to grab the viewers attention - it was imperative to keep the messaging short & sweet.