Social Media Marketing: Automotive Collection

While working at Postmedia, I specialized in creating ads specifically for Facebook & Instagram. As part of the digital creative team, I was responsible for designing static images, carousels, and videos formatted for feeds, stories, and reels. I was also responsible for copywriting, generating mockups, and ensuring the content met the rules and regulations set by Meta. I worked with over 400+ clients located across Canada. The following ads are a select few I produced.

08/21

Advertising & Marketing

Customer: Suzuki Canada / Format: Video / Size: 1080x1080 px (1:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Stories

My passion for cars was apparent when I chose to design ads for our automotive customers any time they appeared in the queue. Looking back, I think I enjoyed the simplicity of reformatting the supplied artwork to be suitable for social media.

📍 Parkway Nissan of Stoney Creek, Hamilton ON

Customer: Parkway Nissan of Stoney Creek / Format: Static Image / Size: 1200x628 px (1.91:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Stories

Customer: Parkway Nissan of Stoney Creek / Format: Video / Size: 1080x1080 px (1:1) / Placement: Facebook Newsfeed

📍 Kanata Honda, Ottawa ON

The Spin to Win campaign was developed by Honda's head office and was provided to authorized Honda dealers to use during the month of June.

The material provided was a small HTML file only 300x250 pixels in size. I was unable to upload the HTML file as is because Facebook requires creatives to be uploaded at almost four-times the size. The solution was to rebuild the creative in Adobe After Effects as an MP4 file and upload to Creative Hub.

Customer: Kanata Honda / Format: Video / Size: 1080x1080 px (1:1) / Placement: Facebook Newsfeed

Customer: Kanata Honda / Format: Static Image (x3) / Size: 1200x628 px (1.91:1) + 1080x1080 px (1:1) + 1080x1920 px (9:16) / Placement: Facebook Newsfeed + Instagram Newsfeed + Stories (both)

Honourable Mentions